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Help please. how do I get my video to 40kb?

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Hi guys, I have hunted about and read some threads in here, but I am still confused and lost.

 

I have some small videos in various sizes for web banner ads.  They are really simple with only 4 layers.

I simply don't know how to get the file sizes down?  Where do I start?  Any help very welcome.

 

I'm using after effects and the first export is 7.8mb! on a 728x90 ratio, three images, one text, one image moving through shot and a wheel turning.  Even one of the images, a jpg is 28kb, I  have been reading through google posts and I am at a dead end

 

Please is anyone out there able to help guide me?

 

Thank you.

This is the first time I am posting, I hope I've popped into the best community to help and sorry if that's not the case!


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